about

I live and work in California.

Hi! My name is Sarah Siwak. I started my career in Tokyo. Detoured from academia, bringing a love of research (into technology, labor, linguistics) to business. Built growth programs from scratch at leading B2B software companies. I think nonstop about play, problem solving, and software.

Airhouse ↝

Co-Founder + Chief Revenue Officer
2018-23

Airhouse is all-in-one ecommerce operations for direct-to-consumer companies.

Shyp ↝

Director of Marketing + Sales
2017-18

Helped pivot the company from B2C to B2B, leading growth and go-to-market planning. Initially marketing, then sales.

On-demand shipping tech. B2C + B2B. Joined Series B. Shyp was named one of Fast Company's Most Innovative Companies (2016).

Heap ↝

Head of Content Marketing
2016-17

Only marketer, supporting a technical sale into enterprise organizations and startups.

Analytics tech. B2B enterprise. Joined seed stage.

Zenefits ↝

Marketing
2015-16

Helped design first inbound growth model, managing organic growth + site optimization.

HR tech. B2B SMB. Joined Series B. Zenefits was named one of Fast Company's Most Innovative Companies (2015).

Gengo ↝

Marketing, Web Production
2013-15

Helped pivot the company from B2C to B2B, leading first content function. Created new web production, localization processes.

Crowdsourced translation platform. B2C + B2B enterprise. Joined Series B.

Etc.

Freelance
Since 2010

I've freelanced on and off as a growth consultant and writer for startups, small businesses and agencies.

Bowdoin

Russian, B.A.
Brunswick, Maine

Studied film, languages. Led film production group for three years. Fluent (varying) in Russian, Spanish, Japanese.

Bashkir SP University

Advanced Intensive Russian
Ufa, Bashkortostan, Russia

U.S. State Department training initiative